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de·sign di·va - a distinguished female designer; a design prima donna.
 
meet Sheryl
   
  Sheryl Dinkel - Creative Director Call (816) 507-0642
 

Sheryl graduated from the University of Kansas in 1995 with a BFA in Graphic Design. She's been designing for more than a decade and loves it! Her passion for her work, education, work experience, and her innate design capabilities make her the designer of choice.

"Sheryl is by far one of the most up-beat and creative people
I have ever had the pleasure to work with. She's also incredibly
responsible and professional."
— C. Lyons, General Manager

Sheryl Fishing
  After working for eight years in Denver, Colorado, Sheryl relocated to Kansas City, Missouri, in 2003. It was then she established A-lure Design, LLC. And yes, she does truly enjoy fishing however since her talent definitely isn't with a rod and reel, she'll be keeping her day job.
   
  Work Experience
 

Graphic Designer, current — Kansas City Life Insurance Company - Kansas City, MO • (816) 753-7299
Description: Design and/or layout of ads, booklets, brochures, business cards, flyers, holiday cards (including E-cards), in-house publications, logos, posters, programs, sales sheets, etc.

Graphic Designer, summer '06 to summer '07 — Yellow Roadway Corporation - Overland Park, KS • (913) 344-3000
Description: Design and/or layout of ads, booklets, brochures, business cards, flyers, holiday cards, guidelines, lobby display, newsletters, posters, PowerPoint presentations, etc.

Graphic Designer/Print Sales , summer '06 — Intelligent Print Management- Lee's Summit, MO • (816) 554-9993
Description: Assist owner with print sales, redesign brochure, design tear sheets to match, cover for in-house graphics person as needed, and design client invitation.
Results: Achieved participation in a RFP with a major bank, brought on a new client, and provided one source to cover several different needs of the company limiting the expense required otherwise.

Photography Intern, summer '06 — Ben Weddle and Associates Photography - Kansas City, MO • (816) 561-4270
Description: Learn various photography equipment, assist with shoots, and photo retouching.

Art Director, 2004-2006 — Gold Banc/Gold Bank - Overland Park, KS • (913) 307-2400
Description: Create and maintain corporate standards for all bank collateral. Design all print media and assist with the direction/layout of electronic media. Oversee all printing, as well as maintain vendor relations. Assist designers working for companies Gold Bank would sponsor with art direction and design tips/training, as well as local art students.
Results: Gold Banc no longer needed the services of an external ad agency.

Graphic Designer/Senior Production Artist, 1999-2003 — Brozena, Ripley & Partners - Denver, C0 • (303) 294-9944
Description: Delegate projects to Junior Production Artist and/or temp(s). Assist/collaborate with external creative on client projects, revise and finalize files. Maintain client product manual and data sheets. Work directly with clients and vendors.
Results: Significantly reduced the cost of external contract creative by the ability to design new ads and other print media in-house, as well as revise external creative files and create alternate versions.

Graphic Designer, 1998-99 — Belcaro Group, Inc. - Greenwood Village, C0 • (303) 843-0302

Description: Responsible for comps for page layout of product placement for creative team, and page layout of multiple catalogs. As well as press checks in Memphis and Minneapolis.
Results: Lighten the load for the Creative/Production Manager, reduce deadline stress due to speed and efficiency.

Graphic Designer, 1996-97 — DAT Graphics - Denver, CO • (720) 939-4733
Description: Design ads for businesses advertising in Travel Host magazine, magazine layout for The New ReView and masthead design and magazine layout for The Marketing Journal. Design various invitations, programs, newsletters, etc.
Results: Provide owner with more time to establish new business.

Pre-Press CSR, 1996 — CTS Computer Imaging - Denver, CO • (303) 572-3303
Description: In-house graphic design on direct mailers, postcards, mouse pads, etc, and provide customer service for cliental.
Results: Increase CTS's marketing directives.

Graphic Designer/Intern
, summer '95 — Victorian Trading Co. - Kansas City, MO • (913) 438-3995
Description: Layout interior text for greeting cards, business cards, and note cards. Greeting card design, as well as flyers, certificates, stickers, envelopes, etc. Sticker press checks.

  Memberships
  AIGA
Art & Copy Club
Freelance Exchange
  Computer Experience - Mac and PC Letters of Recommendation
  Acrobat
Dreamweaver
Excel
Flash
(minimal)
Illustrator
ImageReady

InDesign
PageMaker
Photoshop
PowerPoint
QuarkXPress
Word
AgilCor letter Harvest letter IPM letter Yellow letter
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